Be Bold, Be Different
This article explores what it means to be an adventurous entrepreneur chasing his or her dream in the distilling business.
Written by Scott Schiller, head of Project Management and Business Development at Thoroughbred Spirits Group, “Be Bold, Be Different” explores what it means to be an adventurous entrepreneur chasing his or her dream in the distilling business. Scott discusses the reasons most distilleries fail and encourages entrepreneurs to put themselves in the shoes of their end customers and the people they’ll be working with. He also highlights the importance of differentiating your business from the competition and adding a signature value to the industry. This article emphasizes the need to create defendable positions based on brand aspects that people can care about and genuinely identify with, as well as amassing unique combination of each controllable variable.