"One step at a time"
For generations, the Nethery Family has farmed the fertile soil of Kentucky, and when Joyce Nethery decided to open a distillery with her daughter and husband, she had a clear vision of what she wanted: to make whiskey from heirloom corn grown on-site, in the heart of Kentucky, Bourbon Country. She just didn't know how to do it, or even if the idea was viable.
"They have been fantastic to work with, have provided us excellent advice, haven't steered us wrong, and our branding is gorgeous! We have been truly blessed to have the opportunity to advise us on our Distilled Spirits Adventure!"Joyce Nethery, Founder, Jeptha Creed Distillery
After meeting Scott Schiller at a distilling course in 2013, Nethery brought Thoroughbred on board to help maker her idea a reality. Thoroughbred has worked with Jeptha Creed – named after a 19th-century distiller who lived on land where it’s located – ever since, doing everything from concept development, financial planning, package design, sourcing of equipment to hiring a Master Distiller and building distribution, sales and marketing organization. Distillery construction is now almost complete and Jeptha Creed will open to the public in the fall of 2016 with a full line of whiskey, vodka and moonshine.
To Schiller, Thoroughbred’s most important role has been to provide clear-eyed, honest advice about viability at every stage of the distillery’s development. “Every step along the way you have to make a go/no-go decision If all of our expertise had told us that this distillery wouldn’t be a success, we would have stopped the Nethery’s from making a costly mistake – and we’ve done so with other brands,” Schiller says. “Not that we are all-knowing, but we only take on projects and people that we truly believe in, and in a segment like distilling that often greatly under-funded and under-skilled, filled with entrepreneurs who fail to launch – I’m proud that more than 90 percent of Thoroughbred clients get their brands off the ground.”