Director of Operations

Amanda is a seasoned brand and marketing executive with brand strategy and operations expertise in consumer goods, healthcare, and entertainment. After 10 years in aesthetic sales and marketing strategy, Amanda’s eye was caught by a growing field in the artisan spirits arena and decided to make the jump. Now for the past 6 years, she has been helping clients see the brand side from a women’s point of view. “It’s not always just about the liquid.” At Thoroughbred Spirits Group, Amanda provides leadership to the marketing team with a focus on innovation and strategic marketing initiatives, while driving organizational improvement and implementation of best practices.

“It's not always just about the liquid."

- Amanda