Marketing + Brand Development

For over 20 years, Sam has excelled in the liquor industry. She was the Managing Director for Angel’s Envy, responsible for company development, branding, marketing, PR development, as well as strategic and local market execution plans for Angel’s Envy. Sam earned her title of “Whiskey Chick” through a personal passion for whiskey (and spirits in general), learning her CSS. Before Angel’s Envy, she served as Senior VP for Altamar Brands, where she was directly accountable for brand development and strategy on the portfolio of brands – including the launch of Tequila Ocho. Prior to that, she worked as Senior Marketing Director for the Whiskey Portfolio at Beam Global North America, Regional Marketing Director for Super Premium Spirits at Brown-Forman, and Brand Manager at Schefflin and Somerset.