Looking to Start

Go/No-Go Decision Process

A stage-gate process to succinctly determine the viability of your venture.

  • Feasibility study
  • Concept and portfolio development
  • Financial modeling
  • Brand development and packaging design
  • Liquid development
  • Market testing
  • Financial and personal risk assessment

Investor & Banking Presentations

Raising money is one of the most challenging things to do. Having an expert on your side to guide and explain with clarity can help answer some of your investors' toughest questions and concerns.

  • Valuation
  • Executive summaries
  • Pitch decks
  • Investor presentation participation

Brand Creation & Evolution

We will create a striking brand for you that stands out on the shelf. By being mindful of financial, operational, distributor, and consumer needs, we ensure it's not only a gorgeous brand, but rather, a gorgeous brand that sells.

  • Determination of product offering(s)
  • Ideation and naming
  • Positioning and strategy
  • Packaging design (label + logo)
  • Custom glass bottle design
  • Custom closure design
  • Vendor sourcing and production management

Master Distiller & Blending Services

Work hand-in-hand with our master distillers and tap into their knowledge from decades of experience.

  • Mash bill and recipe development
  • Ingredient and substrate sourcing
  • Bulk and aged spirits sourcing
  • Test batches
  • Distillation and blending training
  • Creation of standard operating procedures (SOPs)
  • Technical training and troubleshooting

Distillery Engineering Services

We work alongside your architect/general contractor to provide expert guidance for the distillery areas and necessary distilling functionality of the building.

  • Distillery layout and planning
  • Distillation and ancillary equipment advisory and sourcing
  • Distillery and tasting room experience
  • Barrel storage and rickhouse planning
  • Bottling line and equipment sourcing
  • Growth planning

Route-To-Market

We get you buttoned up for the market by providing you with all the deliverables and advice needed to contact and attain distributors in targeted domestic and international markets.

  • Market strategy
  • Sales forecasting by market
  • Detailed above-the-line marketing and tactical budgets by recommended activity
  • Sales team structure and hiring
  • Distributor pricing and programming
  • High-level P+L for financial return and assessment
  • Distributor presentations
  • Distributor selection
  • Ongoing advisory

 

General Advisory

We work directly with you to provide ongoing guidance and implementation of strategies for improving the operational, financial, and sales performance of your business.

  • C-level support
  • Annual planning
  • Monthly budget and performance reviews
  • Sales and distributor analysis
  • Internal business reviews
  • Project management
  • Coaching of key personnel