The Spirits Industry Consultants

Since 2009 Thoroughbred Has Helped Launch 30 Distilleries Designed Over 50 Spirit Brands And Facilitated 3 Exits

Whether you're looking to start, or looking to grow, we can help

What We Do

Thoroughbred is dedicated entirely to helping new and established spirit companies flourish. We work hand-in-hand with entrepreneurs and leadership teams in building distilleries and brands entirely from the ground up and revamp established companies for growth or acquisition.

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Our greatest responsibility is to provide you with straightforward insight. We create actionable strategies and work alongside you to make them happen.


Our Purpose

Growth & Achievement:

To be crucial contributors to an individual’s and an organization’s success

Our Business Philosophy

Professionalism & Grace:

Doing business the right way, with good people, in good faith

Our Focus

Spirits only:

We offer expert knowledge in every facet of the spirits industry


Case Studies

Learn how we have helped dozens of passionate entrepreneurs and businesses achieve success.

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Thoroughbred is proud to have worked alongside dozens of brands that are making their mark on the spirits industry. When we take on a new client, we are choosing a teammate and a concept we believe in. Each logo we feature represents the hard work, dedication, and imagination of our talented and innovative team and clients. Since 2009, Thoroughbred has helped launch +30 distilleries, designed over 50 spirits brands, and facilitated 3 exits.

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About Us

Thoroughbred exists to help you put all of the pieces together to achieve your definition of success. Our team brings the specific skillsets needed for you to be confident moving forward and to achieve the reward and recognition that comes from owning and building a profitable spirits brand.

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If entrepreneurs don’t have the expertise to start and grow a spirits business, their likelihood of personal and professional failure is extremely high. So, we want to provide some current insights to be helpful. Everyone deserves professionalism and grace when pursuing their dreams; our mission ensures that is exactly what our clients experience.

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