The Spirits Industry Consultants

Whether you're looking to start, or looking to grow, we can help

What We Do

Thoroughbred is dedicated entirely to helping new, regional, and national spirit companies succeed. We work to develop your vision into a profitable business. We have helped entrepreneurs build distilleries and brands entirely from the ground up, and have retooled established brands for growth and acquisition.

Learn how we can help

Our greatest responsibility is to provide you with honest insight and recommendations to help you make smart decisions.


Our Purpose

Growth & Achievement:

Our goal is to be crucial contributors to an individual’s and an organization’s success

Our Business Philosophy

Professionalism & Grace:

Doing business the right way, with good people, in good faith

Our Focus

Spirits only:

We offer expert knowledge in every facet of the spirits industry


Case Studies

Learn how we've helped dozens of passionate entrepreneurs and businesses find success.

See All Case Studies


Thoroughbred is proud to have worked with dozens of brands that are making their mark on the spirits industry. When we take on a new client, we are choosing a teammate and a concept we believe in. Each logo we feature represents the hard work, dedication, and imagination of our talented and innovative team and clients. Since 2009, Thoroughbred has helped launch 27 distilleries and over 75 spirit brands.

View our client profile

About Us

Our team provides entrepreneurs with the right guidance so they can overcome the complexity and challenges of owning a business in the spirits industry.

Learn More


The beverage industry can be complex and competitive, but we’re here to give you the insight you need to make tough decisions with expert timing.

Read All Insights