About Us

Why are we called Thoroughbred?
Turns out great spirits brands and great race horses have a lot in common. They both need proper upbringing, a lot of attention and care. Just like a triumphant horse, when a brand breaks out from the pack, its owners win big.

Guiding Entrepreneurs to Success

The spirits business is very nuanced, competitive, and capital intensive – not to mention always changing. With such a high chance of failure, you need an objective and trusted partner who is on your side personally and professionally.

The Thoroughbred team brings the specific skillsets needed to help leaders and their teams achieve success – however they choose to define it.


Our Purpose

Growth & Achievement:

To be crucial contributors to an individual’s and an organization’s success

Our Business Philosophy

Professionalism & Grace:

Doing business the right way, with good people, in good faith

Our Focus

Spirits only:

We offer expert knowledge in every facet of the spirits industry

Our Team