VP of Strategy

Jason, a.k.a. “Griff,” brings over 25 years of experience in all 3 tiers of the beverage alcohol hierarchy. With a uniquely creative approach and a genuine passion for brand building prior to joining Thoroughbred, he held the role of craft spirits business development manager for Breakthru Beverage, where he spearheaded the formation of the Breakthru craft spirits team. Griff provides instrumental value on matters such as brand building, route-to-market, package design, and distributor management.